Super fit triathlon entrants across the UK are having their energy levels replenished with porridge from Mornflake.
We have teamed up with UK Triathlon, a Cheshire-based company organising events across the country, to reward competitors with goody bags containing sachets of our quick-and-easy porridge oats.
Our marathon running marketing manager, Richard Jones, said:
"Mornflake is all about promoting a healthy lifestyle and oats as a natural power food. Teaming up with UK Triathlon to provide free oats to its entrants not only introduces thousands of runners to our products, but also helps carry the name of Mornflake far and wide."
An energy-boosting diet of porridge and pasta gave Richard, 42, the stamina to complete his first London Marathon and raise £2,000 for Breast Cancer Care and Prostate Cancer charities.
"Oats sustain energy levels through a slow release of carbohydrates which make them the perfect running food."
More than 10,000 people take part in events organised by UK Triathlon during the summer and autumn race season, the Mornflake logo will be present on every participants running number.