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NABBA North West spokesman Tim Rosiek at Mornflake.

Mornflake Adds Muscle To Bodybuilding Contest

We’re proud to announce our sponsorship of the National Amateur Bodybuilding Association (NABBA) regional contest in Southport this year. We’re thrilled to support the class for First Timers at this prestigious event, which will be held in the Prince of Wales Hotel ballroom in May 2024.

Bodybuilders from across Merseyside, Greater Manchester, Cheshire, Lancashire, Cumbria, and the Isle of Man will gather to showcase their hard work and dedication. As a Cheshire-based family business with a long history, we’re honoured to be part of such an iconic competition.

NABBA North West spokesman Tim Rosiek, himself a UK bodybuilding champion, said: “This is the federation where Arnold Schwarzenegger started his career and a prestigious platform for athletes of all abilities.

“We remain a not for profit organisation however and sponsorship is needed to put our show on every year. We are hugely grateful to Mornflake for its support especially as it’s a British company and a name known to bodybuilders who consume lots of oats daily for energy.”

NABBA, founded in 1948, has proved the launchpad to many successful Mr Universe careers in showbusiness including Steve Reeves who made 30 Hercules movies and Terminator star Arnold Schwarzenegger who won the title four times.

Now the regional contest is back in Southport after a couple of years in Bolton and will see more than 100 men and women compete in classes based on their physique and fitness before an audience of around 400.

All ages are encouraged with classes for teens and juniors as well masters over the age of 45 and 55.

Tim, from Nantwich in Cheshire, is now a judge after competing internationally since 2003.  In that time he has scooped many titles including NABBA Mr England and was a runner up in Mr Universe and a world event in Australia.

He added: “It’s my mission to make the NABBA North West the best area show in the country and have lots of athletes qualify for the British Finals in June. And as a local Cheshire lad, I’m proud to have Mornflake onboard. It does such a lot to promote sport for physical and mental strength. Bodybuilding requires a huge amount of both and I believe its oats are the best.”

Our Managing Director, James Lea, said: “Nature offers a fantastic natural energy source in oats. The fact that bodybuilders include them in their daily diet is testament to that and we are all about promoting oats for sport and general good health.

“We are delighted to see our name connected with the NABBA North West event and wish all our regional competitors the best of luck.”

For more on the bodybuilding competition go to

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