Mornflake has been using the power of pink to help raise cash and awareness of a charity dedicated to helping breast cancer sufferers.
Sales of our pink-packaged breakfast products have raised a staggering £40,000 for Breast Cancer Care since they were launched three years ago.
For every packet sold, we have made a donation to the charity and although the packs were a limited edition, fundraising will go on with our staff staging dress down days and collections.
Marketing manager Richard Jones said:
"People have been reaching for our pink packs at supermarkets up and down the country. Although they were a limited edition, the fundraising won't stop there. The girls have plenty planned."
The pink packs were followed up with Union Jack packs which have proved top-sellers too.