Elderly folk across Cheshire are tucking into a warm and wholesome breakfast after we teamed up with Age UK to distribute a large donation of porridge.
More than 800 bags each containing 500g of our top-selling oats were handed out to pensioners attending special coffee mornings and advice sessions.
Our marketing manager, Richard Jones, said:
"Porridge is the perfect breakfast food for people of any age but we especially wanted to support Age UK Cheshire and its work with some of the most vulnerable members of our community. Rising fuel and food costs don't make life easy for pensioners and this is one way we can do our bit to help."
Scores of pensioners welcomed advice on health, money and legal issues at an open day at the Oakley Centre, Crewe where the bags were distributed. Further events were staged at GP surgeries in South Cheshire and many more senior citizens went away happy with their porridge.
BAGS OF HELP: Matthew Woodfield of Mornflake and Georgina Alexander of Age UK Cheshire help distribute porridge to pensioners visiting the Oakley Centre event in Crewe.