Mornflake tackles obesity with Change4Life
We’re joining forces with Change4Life to help tackle obesity in children as part of a high-profile advertising campaign.
Across the North West, official data records almost a quarter of reception children to be overweight or obese. The figures, for the year 2015/16, also show an alarming trend as children rise through school, with 35.2% classed as overweight or obese by Year 6.
The campaign, promoted with advertising boards at Sainsbury’s, Aldi and Asda stores, includes an app for scanning barcodes to reveal the amount of sugar, saturated fat and salt in food.
We’re supporting the initiative alongside the launch of a new sugar-free granola.
Richard Jones, marketing spokesman for Mornflake, said: “We do a lot to raise awareness of healthy lifestyles and were keen to support the campaign to promote making the right food choices.
“Our products generally contain less sugar than most other cereals on the market but we have taken this a step further by introducing clever packaging and special recipes that don’t rely on sugar for taste.
“It’s all part of being transparent about the ingredients we use and the enormous pride we have in being a trusted family brand.”
Two years of development went into the sugar-free granola which has proved a best-seller in Cheshire shops. It follows hot on the heels of the company’s gluten-free products and soya protein-enriched porridges which have proved a firm favourite with fitness fans.