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Iain Lavelle and Emily Ford

Powered by Mighty Oats – Emily Ford

Rowing champ Emily Ford has won high-profile support as she trains for next summer’s Paris Olympics.

We’re delighted to support Emily, from Holmes Chapel, as she heads towards the French capital as part of Team GB’s rowing team.

The 28-year-old, who took up rowing as a youngster at Grange School in Hartford, has carried off many gold and silver medals at World and European Champions.

Now she is going for gold after being selected to represent her country in last month’s World Rowing Championships in Belgrade, a qualification regatta for Paris 2024.

Emily said: “Gaining sponsorship in the current economic climate is tough but Mornflake has kindly offered cash support towards my travel and lots of lovely porridge.

“As a Cheshire girl, I’ve grown up with seeing the mill in Crewe and use Mornflake Mighty Oats every day to make overnight oats for my second breakfast between training sessions.

“Training takes a huge amount of energy and I know many athletes are fans of Mornflake cereals. It’s a Great British brand in every sense which is a perfect fit for me as I look forward to representing my country.”

Emily has scooped two European medals and a silver and gold at international level this year.

Her debut at Olympic level in Tokyo in 2020, competing in the Women’s Eight, captured international media attention as her brother Tom, also a rower, was competing in the men’s eights.

Dubbed the ‘rowing siblings’ they will both head to Paris next summer.

Our Managing Director, James Lea, said: “Emily is the latest in a long line of athletes Mornflake has supported and we take great pride in their achievements.

“It’s nice to hear our cereals are helping Emily train for the Olympics. All credit to her for qualifying for Team GB. We were delighted to help her on her way to Paris.”

We’re a keen supporter of health and wellbeing in the community and have backed many well-known sportsmen and women including Nantwich wheelchair racer Andy Small MBE who won gold in Tokyo.

This December Mornflake is the name behind a women’s team competing in an epic Atlantic rowing challenge raising awareness of ocean plastic pollution.

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