Mornflake is a festival crowd-puller!
MORNFLAKE served up a host of gastronomic delights as chief sponsor of the Nantwich Food Festival.
The company welcomed more than 40,000 people to its giant Food Hall on the Bowling Green car-park, marking 10 years as a major supporter of the crowd-pulling annual event.
Its headline marquee was the hub of festival activities taking place over the weekend September 1-3.
An orange branded archway lead to the Food Hall where, situated at the entrance, Mornflake stand showcased all its famously wholesome cereal products milled in Crewe and enjoyed worldwide.
The festival saw the company unveil its new Mornflake ‘Mighty Oats’ branding featuring its iconic three Shire horses, Bonny, Flossie and Metal, pulling a binder to cut the oats.
The rebrand, currently being rolled out across its products, underlines the strong heritage ethos of the company dating back to 1675 and its commitment to the farming industry.
Mornflake marketing manager Richard Jones said: “Mornflake celebrated its 10th anniversary milestone as a sponsor and exhibitor.
“Every year we help turn Nantwich into a foodie heaven while championing that most versatile and healthy of products – oats!
“The festival also gives us the chance to meet local people who have enjoyed our products for decades.
“This year it also presented an excellent opportunity to introduce them to our newly-packaged products and let them know of our exciting plans to rebrand across all our range and our famous orange trucks.
“We are proud of our Cheshire roots and it’s great to share our fabulous new look with our local community as well as foodies from across the UK visiting the festival.”
The company’s vintage van, Oatis, sited on the food court, served delicious organic porridges and flapjacks, made with Mornflake Organic Oats.
Festival director Christine Farrell paid tribute to the company saying: “Mornflake plays an important role in the Nantwich Food Festival. It is an example of how a successful local family-run food business can help to promote our volunteer-led event with generous sponsorship.
"The Mornflake stand, with its eye-catching colourful displays, is always a draw to the thousands of visitors throughout the weekend. The staff are polite, helpful and I can never pass the stand without buying the muesli breakfast cereals.
“The company’s support of the festival over many years has without doubt contributed to its growth and success.
“Costs of staging the event rise every year but Mornflake has remained loyal. It’s a main sponsor and a great friend of this important local event which does so much to showcase Nantwich as a destination town.
“The fact we have Mornflake onboard as a big-name sponsor also helps us attract further support from the local business community and for that we are very grateful.”