Our new Mornflake GO! high protein porridge has scored a hit with players at Crewe Alexandra FC.
Mornflake, a long-standing sponsor of the club, ensures players start the day right by providing cereals to their breakfast get-together before training.
Now Mornflake GO! - which offers a delicious soya-based protein boost in a handy instant pot - has become a firm favourite of the players who enjoy both the original and chocolate flavours.
Club spokesman Rob Wilson said: “Mornflake is a much-valued supporter of the Alex and helps fuel players with its products through a pre-training breakfast club.
“Its shirt sponsorship is now the longest in club history and we couldn’t be more grateful for the firm’s continued support.”
Mornflake GO! is also going down well with fans who buy Mornflake products from the club shop.