We're proud to announce that we are soon to make our TV debut as the new sponsor of Piers Morgan's Life Stories on ITV. Set to run across seven weeks in ITV's primetime Friday night slot, from the 20th of September, our packs will feature in the branded idents for each of the 60 minute episodes.
Commenting on the sponsorship, Richard Jones, Marketing Manager at Mornflake said,
"We see the sponsorship of Piers Morgan's Life Stories as just the right opportunity to showcase the brand to a wider audience."
"Mornflake's success is down to the fact we consistently offer great value for money without sacrificing quality. We have an unrivalled heritage which means our classic products such as our Superfast Oats are thriving and new product innovation, including our new range of foil pouch Oatbran cereals offer consumers true healthy innovation" added Richard.
Paul Quayle, Sponsorship Manager at ITV, said: "We are delighted that Mornflake have chosen to be the sponsors of Piers Morgan's Life Stories. We believe the series is an ideal vehicle to help Mornflake grow and develop their brand, and look forward to working with them to activate the partnership."
Keep and eye out for them and let us know what you think!