Our revolutionary Superfast Pots are set to take off in the onboard retail category, after scooping Best Inflight Product at the Airline Retail Conference (ARC) Awards.
The ground-breaking convenience cereal range was voted best in class by a panel of top international airline retail buyers, at the ARC, held at The Hilton Hotel, Heathrow Airport, on 16th June.
The Mornflake Superfast Pots range offers passengers the convenience of a dry, ambient product, which turns to a delicious, ready-to-eat bowl of cereal and milk, by adding a splash of cold water.
Complete with the option of an integrated spoon, Mornflake Superfast Pots are available in four variants, including Granola, Oatbran Flakes, Fruit & Fibre and Muesli.
The ARC is the most focused networking platform for airline buyers and suppliers in the world and this year hosted to over 350 industry delegates.
Commenting on the new Mornflake Superfast range, Mornflake Marketing Manager, Richard Jones, said: "We are delighted to win this award -especially as it is judged by an independent panel of international airline retail experts, who clearly know their stuff.
"There is an increasing demand for quick, ultra convenient, and healthy breakfast formats that deliver on taste - particularly for consumption during air travel, where choices are often reduced due to limited storage, refrigeration space and preparation time.
"Mornflake Superfast Pots truly tick these boxes - with just a splash of water from a tap or a bottle, passengers can enjoy a delicious ready-to eat, quality cereal, with milk and the size of the pot is perfect for passenger meal trays".