Mornflake was the star of the show at a special event marking the launch of a new film centred on our hometown Crewe.
We are sponsors of the comedy-drama Gridiron UK which is on general release after a hundreds of VIPs flocked to the premiere at Crewe’s Edwardian showpiece theatre, The Lyceum.
The storyline, based on a series of true events from 1985, follows the formation of Crewe Railroaders American Football team.
It centres on Derek Simmons, a dreamer who is determined to show the world he can be a success. In a country dominated by soccer, rugby and cricket, he risks everything to form an American football team in Crewe.
Dorsey Levens, Michael Dixon, Helen Lederer and Paul Nicholas are among the stars of the film shot in Crewe in 2012.
We rolled out the Mornflake orange carpet to welcome the cast, crew and local dignitaries to the event.
They also went home with Pride of Crewe goody bags containing Mornflake recipes books and organic oats.