It's all change for Crewe Alexandra FC as it unveils a new away strip sponsored by Mornflake.
The striking blue kit will grace the pitch at away matches against Leyton Orient and Swindon Town in August.
But the boys, dubbed the railwaymen, will be in their familiar red for the first home game of the season on August 3 when they play Rotherham United.
Mornflake, now in its 9th year as the side's shirt sponsor, also supports a breakfast club for players.
Employees travelled in coachloads to see the team carry off the Johnstone Paint Trophy at Wembley in April and were given a sneak preview of the cup before it went on show in the club shop.
Club secretary Alison Bowler said:
"Mornflake is a great friend of the club and the players wear the company logo on their shirts with pride."
The newly-refurbished club shop is now stocking the kit in all sizes. It is also an outlet for Mornflake products.