From father to son, between brothers and sisters, the company has remained in the Lea family hands for generations. Navigate right to left to see our journey through the ages...
The Great Fire swept through the centre of London
Nine years later, William Lea starts milling oats for animal feed at Swettenham Mill, Cheshire using water to turn the mill stones to roll the oats
British mathematician and physicist, Sir Isaac Newton discovers gravity
John Lea takes over the mill in Cheshire
The nation’s love of chocolate begins as the first chocolate bar is made and launched to the public
Charles Darwin and Alfred Wallace write the Theory of Evolution
The Wright brothers invent the first aeroplane
Albert Einstein writes the Theory of Special Relativity
World War I begins
Mornflake Shire Horses, Flossy, Metal & Bonnie are photographed pulling a ‘binder’ to cut oats on EJ Mottram Oak Farm, Cheshire
Business speeds up as oats are delivered to farms in motor cars instead of horse and cart
World War II begins
Mornflake makes oats a British household staple as Philip Lea, is called back from the RAF as a reserved occupation by the Ministry
Mornflake invents the steam stabilisation of oats so they can be stored in a cupboard so they have a longer shelf life
The Mornflake brand is officially born as Philip Lea’s accountant, E Redge Baynham, creates the iconic logo with his own hand
Available in a store near you! The first retail packs of our oats come off the line!
Coronation of Queen Elizabeth II
Mornflake launches its first marketing campaign, expanding the range and exhibiting at shows
Mornflake exports to the first overseas customer
Mornflake hits the big screen with first TV advert!
Mornflake wins its first Gold medal in the International Monde Selection Awards for outstanding quality and continues to win every year thereafter!
Neil Armstrong lands on the moon
Mornflake invents the iconic Chocolatey Squares cereal format
Professor Stephen Hawking publishes ‘A Brief History of Time’
Mornflake invents Crisp cereal!
Mornflake now exports to over 60 countries and receives The Queen’s Award for Enterprise for outstanding achievement in International Trade
Hale Bopp comet was discovered
Philip Lea is elected as an Honorary Fellow for exceptional services to The Royal Agricultural Society of The Commonwealth
Winning streak! Mornflake scoops Monde Selection Special Award for 37 consecutive years of Gold medals
Mornflake starts sponsoring Crewe Alexandra Football Club
Facebook was created
John Lea is awarded a Certificate of Associateship with The Royal Agricultural Societies in England
Mornflake enters the Guinness Book of Records for the largest bowl of porridge!
Mornflake export cereal to 62 countries
Royal Wedding of Duke and Duchess of Cambridge
Mornflake launch first modern day windmill in Scotland, generating 10% of our company electricity through sustainable, non-carbon sources
London hosts the Olympic Games
Mornflake scoops Best Show Garden at RHS Tatton
Toot toot! Oatis, our much-loved vintage van joins the team!
Heart of the matter – our oat range is endorsed by Heart UK for its cholesterol lowering beta-glucan properties
Cemented in national history - Mornflake is named by the BBC as the fourth oldest family owned British company
Mornflake invents ‘Breakfast on Tap’ with Superfast Cereal Pots – a ready to eat bowl of cereal after just a splash of cold water!
Mornflake launches Gluten Free range of oats
Listen to our Story
“Steady State” by Simon Jeffes
Performed by the Penguin Café Orchestra
On the album “Concert Program” released on the Zopf Label,
Copyright Editions Penguin Café Limited
The Three Horses
The picture of the three horses has featured on Mornflake packs for generations and is a wonderful portrayal of how farming used to be. The original painting was painted from a black and white photograph taken during the First World War. The photograph was taken at The Oak Farm Alsager, Cheshire which was farmed at the time by Mr. E.J. Morris.
The three horses are pulling a 'binder' to cut the oats. The horse on the left was called 'Flossy' and the other two had the wonderful names of 'Metal' and 'Bonnie'. The gentlemen on the 'binder' was a Mr. Harry Mottram and the name of the field that he was cutting at the time was 'The Block Meadow'. 'The Oak Farm' no longer exists as a farm today but has been divided up and the farmhouse sold. At the time of the sale, it extended to some 300 acres and was farmed by Mr. Morris until he passed away in 1952. Flossy, Metal & Bonnie were a prominent feature on our packs for over 5 decades and are still on many of our export packs sold around the world.